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The Hottest Trends in Retail Media Uncovered

Hear from Skai’s CMO, Michelle Urwin, as she breaks down what’s shaping Retail Media and Amazon Ads today — and what marketers need to know to stay ahead.

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Master Full-Funnel Retail Media

Full-funnel retail media is the key to meeting consumers wherever they are in their journey, not just where the sale happens.
This guide breaks it down with a clear, actionable framework you can use right now to:
  • Match ad formats to every stage of the funnel
  • Use real-time data to drive smarter placements
  • Turn retail media networks into growth engines
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Haleon boosts new-to-brand orders by 156% with a full-funnel Amazon Ads strategy
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Toy brand grows revenue 120% with full-funnel Amazon Ads across Prime Video and more
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Not selling on Amazon?  You can still advertise there!

Discover how Amazon’s vast data and targeting capabilities can revolutionize your ad campaigns. 
Explore the expansive possibilities of Amazon Ads for advertisers that don’t sell products on Amazon in this comprehensive guide.
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Yamaha Motors reaches new female audiences with Amazon Ads
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How a pro basketball team scored brand exposure with Amazon Ads
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GenAI’s Impact on Commerce Media

GenAI didn’t just emerge. It exploded almost overnight, moving faster than any trend we’ve seen in digital marketing. And while the hype is everywhere, many commerce marketers are still asking the same question: Where do we actually start?
We’ve pulled together practical guides and case studies to help you cut through the noise and start making real progress.

GenAI Capabilities Marketers Should Demand From Their Tech Partners

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How to Build a GenAI-Ready Marketing Team

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Getting Good at AI: A Marketer’s Guide to Prompt Engineering

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CELESTE AI: GenAI isn’t the future. It’s right here. 

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AdExchanger at Cannes Lions - Michelle Urwin 2

Hear from Skai’s CMO, Michelle Urwin, as she breaks down what’s shaping Retail Media and Amazon Ads today — and what marketers need to know to stay ahead.

Ready to take your commerce media advertising to the next level? 

Skai helps leading brands and agencies connect the dots across the entire commerce media journey, from onsite retail media to offsite channels like search, social, and streaming TV. 
With unified data, commerce intelligence, and advanced media capabilities in a single platform, Skai empowers marketers to plan, optimize, and measure full-funnel campaigns on Amazon Ads and beyond to maximize sales, profitability, and market share.